Closed funnel vs Open funnel
Closed funnel vs Open funnel
In order to know if the user follows the step that we expect to reach the end step. So we will use the funnel report to know the completion rate through all funnel steps.
So the users need to follow EVERY STEP and CAN NOT skip any step that we design. Then we can see the funnel data in the report, which is usually called Closed Funnel.
Closed Funnel
A visitor who can enter the funnel from the first step to the last step will be counted
| User | Step A | Step B | Step C | Is counted |
|---|---|---|---|---|
| 1 | V | V | V | O |
| 2 | V | V | X | |
| 3 | V | V | X | |
| 4 | V | X | ||
| Total | 2 | 1 | 1 |
But the user might not follow the step that we design. They might jump into the middle step directly and then reach the last step.
So if we want that kind of user who jumps into the middle step and then reaches the last step was still counted in the funnel report. We have to use the Open Funnel.
Open Funnel
A visitor who can enter the funnel at any step will be counted
| User | Step A | Step B | Step C | Is counted |
|---|---|---|---|---|
| 1 | V | V | V | O |
| 2 | V | V | O | |
| 3 | V | V | X | |
| 4 | V | O | ||
| Total | 2 | 2 | 3 |
When the user jumps into the middle step then MUST follow the rest of the steps to reach the last step. If they miss some step before the last step, then it will not be counted in the Open Funnel report.
Active the open funnel
The GA’s default funnel report type is Closed Funnel. So you can click Tab Settings / MAKE OPEN FUNNEL active button to active Open Funnel
After active the Open Funnel, you can see there is more data adding to the funnel report
