Event Retention

Categories:

• Marketing
• Google Analytics (GA)
• Scratch
• Event
• Event Setting
• Event Retention

Tags:

• Marketing
• Google Analytics (GA)
• Scratch
• Event
• Event Setting
• Event Retention

Change event retention time period

The event data is only preserved for 2 months by default. So if you want to preserve your event data longer, you need the change the configuration.

Go to the admin panel and click Data Stream / Data Retention, then choose the Event data retention that you want to preserve.

There are only 2 options for setting the preserving time. 2 months or 14 months. If you want to keep the event data permanently. you have to use BigQuery to preserve data.