Recommended Event

For all Properties

Event	Trigger when
ad_impression	a user sees an ad impression, for app only
earn_virtual_currency	a user earns virtual currency (coins, gems, tokens, etc.)
join_group	a user joins a group to measure the popularity of each group
login	a user logs in
purchase	a user completes a purchase
refund	a user receives a refund
search	a user searches your content
select_content	a user selects content
share	a user shares content
sign_up	a user signs up to measure the popularity of each sign-up method
spend_virtual_currency	a user spends virtual currency (coins, gems, tokens, etc.)
tutorial_begin	a user begins a tutorial
tutorial_complete	a user completes a tutorial

Event	Trigger when
add_payment_info	a user submits their payment information
add_shipping_info	a user submits their shipping information
add_to_cart	a user adds items to cart
add_to_wishlist	a user adds items to a wishlist
begin_checkout	a user begins checkout
generate_lead	a user submits a form or a request for information
purchase	a user completes a purchase
refund	a user receives a refund
remove_from_cart	a user removes items from a cart
select_item	a user selects an item from a list
select_promotion	a user selects a promotion
view_cart	a user views their cart
view_item	a user views an item
view_item_list	a user sees a list of items/offerings
view_promotion	a user sees a promotion

Event	Trigger when
earn_virtual_currency	a user earns virtual currency (coins, gems, tokens, etc.)
join_group	a user joins a group to measure the popularity of each group
level_end	a user completes a level in the game
level_start	a user starts a new level in the game
level_up	a user levels-up in the game
post_score	a user posts their score
select_content	a user selects content
spend_virtual_currency	a user spends virtual currency (coins, gems, tokens, etc.)
tutorial_begin	a user begins a tutorial
tutorial_complete	a user completes a tutorial
unlock_achievement	a user unlocks an achievement