Conversion Currency Value

Conversion Currency Value

In order to calculate the conversion rate. You have to set the currency and value attributes into your event parameters.

The currency attribute means what kind of associate monetary values you are using. e.g. TWD, USD.

The value attribute means how much value of money you think in this conversion event. e.g. 1.23, 0.01, 3. The value attribute must be a number.

Hint

If the currency parameter is missing or invalid, Analytics records the events as conversions with the correct event count, but the events won’t be sent to Google Ads.

Custom conversion event

gtag('event', 'CustomConversionsEvent', {
  'currency': 'USD',
  'value': 7.77
});

Currency code in 3-letter ISO_4217

Code Currency
AED United Arab Emirates dirham
AFN Afghan afghani
ALL Albanian lek
AMD Armenian dram
ANG Netherlands Antillean guilder
AOA Angolan kwanza
ARS Argentine peso
AUD Australian dollar
AWG Aruban florin
AZN Azerbaijani manat
BAM Bosnia and Herzegovina convertible mark
BBD Barbados dollar
BDT Bangladeshi taka
BGN Bulgarian lev
BHD Bahraini dinar
BIF Burundian franc
BMD Bermudian dollar
BND Brunei dollar
BOB Boliviano
BOV Bolivian Mvdol (funds code)
BRL Brazilian real
BSD Bahamian dollar
BTN Bhutanese ngultrum
BWP Botswana pula
BYN Belarusian ruble
BZD Belize dollar
CAD Canadian dollar
CDF Congolese franc
CHE WIR euro (complementary currency)
CHF Swiss franc
CHW WIR franc (complementary currency)
CLF Unidad de Fomento (funds code)
CLP Chilean peso
COP Colombian peso
COU Unidad de Valor Real (UVR) (funds code)[9]
CRC Costa Rican colon
CUC Cuban convertible peso
CUP Cuban peso
CVE Cape Verdean escudo
CZK Czech koruna
DJF Djiboutian franc
DKK Danish krone
DOP Dominican peso
DZD Algerian dinar
EGP Egyptian pound
ERN Eritrean nakfa
ETB Ethiopian birr
EUR Euro
FJD Fiji dollar
FKP Falkland Islands pound
GBP Pound sterling
GEL Georgian lari
GHS Ghanaian cedi
GIP Gibraltar pound
GMD Gambian dalasi
GNF Guinean franc
GTQ Guatemalan quetzal
GYD Guyanese dollar
HKD Hong Kong dollar
HNL Honduran lempira
HRK Croatian kuna
HTG Haitian gourde
HUF Hungarian forint
IDR Indonesian rupiah
ILS Israeli new shekel
INR Indian rupee
IQD Iraqi dinar
IRR Iranian rial
ISK Icelandic króna (plural: krónur)
JMD Jamaican dollar
JOD Jordanian dinar
JPY Japanese yen
KES Kenyan shilling
KGS Kyrgyzstani som
KHR Cambodian riel
KMF Comoro franc
KPW North Korean won
KRW South Korean won
KWD Kuwaiti dinar
KYD Cayman Islands dollar
KZT Kazakhstani tenge
LAK Lao kip
LBP Lebanese pound
LKR Sri Lankan rupee
LRD Liberian dollar
LSL Lesotho loti
LYD Libyan dinar
MAD Moroccan dirham
MDL Moldovan leu
MGA Malagasy ariary
MKD Macedonian denar
MMK Myanmar kyat
MNT Mongolian tögrög
MOP Macanese pataca
MRU [12] Mauritanian ouguiya
MUR Mauritian rupee
MVR Maldivian rufiyaa
MWK Malawian kwacha
MXN Mexican peso
MXV Mexican Unidad de Inversion (UDI) (funds code)
MYR Malaysian ringgit
MZN Mozambican metical
NAD Namibian dollar
NGN Nigerian naira
NIO Nicaraguan córdoba
NOK Norwegian krone
NPR Nepalese rupee
NZD New Zealand dollar
OMR Omani rial
PAB Panamanian balboa
PEN Peruvian sol
PGK Papua New Guinean kina
PHP Philippine peso[13]
PKR Pakistani rupee
PLN Polish złoty
PYG Paraguayan guaraní
QAR Qatari riyal
RON Romanian leu
RSD Serbian dinar
CNY Renminbi[14]
RUB Russian ruble
RWF Rwandan franc
SAR Saudi riyal
SBD Solomon Islands dollar
SCR Seychelles rupee
SDG Sudanese pound
SEK Swedish krona (plural: kronor)
SGD Singapore dollar
SHP Saint Helena pound
SLL / SLE Sierra Leonean leone
SOS Somali shilling
SRD Surinamese dollar
SSP South Sudanese pound
STN São Tomé and Príncipe dobra
SVC Salvadoran colón
SYP Syrian pound
SZL Swazi lilangeni
THB Thai baht
TJS Tajikistani somoni
TMT Turkmenistan manat
TND Tunisian dinar
TOP Tongan paʻanga
TRY Turkish lira
TTD Trinidad and Tobago dollar
TWD New Taiwan dollar
TZS Tanzanian shilling
UAH Ukrainian hryvnia
UGX Ugandan shilling
USD United States dollar
USN United States dollar (next day) (funds code)
UYI Uruguay Peso en Unidades Indexadas (URUIURUI) (funds code)
UYU Uruguayan peso
UYW Unidad previsional[16]
UZS Uzbekistan som
VED Venezuelan bolívar digital[17]
VES Venezuelan bolívar soberano[13]
VND Vietnamese đồng
VUV Vanuatu vatu
WST Samoan tala
XAF CFA franc BEAC
XAG Silver (one troy ounce)
XAU Gold (one troy ounce)
XBA European Composite Unit (EURCO) (bond market unit)
XBB European Monetary Unit (E.M.U.-6) (bond market unit)
XBC European Unit of Account 9 (E.U.A.-9) (bond market unit)
XBD European Unit of Account 17 (E.U.A.-17) (bond market unit)
XCD East Caribbean dollar
XDR Special drawing rights
XOF CFA franc BCEAO
XPD Palladium (one troy ounce)
XPF CFP franc (franc Pacifique)
XPT Platinum (one troy ounce)
XSU SUCRE
XTS Code reserved for testing
XUA ADB Unit of Account
XXX No currency
YER Yemeni rial
ZAR South African rand
ZMW Zambian kwacha
ZWL Zimbabwean dollar

Reference